The discursive construction of class and lifestyle : celebrity chef cookbooks in post-socialist Slovenia /

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This book discusses transformations in the construction of culinary taste, lifestyle and class through cookbook language style in post-socialist Slovenia. Using CDA methodology it demonstrates relying on standard and celebrity cookbooks how the representation of culinary advice has changed in recent...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tominc, Ana (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2017]
Colección:Discourse approaches to politics, society and culture (DAPSAC) ; Volume 75.
Temas:
1900-1999
Cooking > Slovenia.
Celebrity chefs > Slovenia.
1900 - 1999.
COOKING > General.
Celebrity chefs.
Cooking.
Manners and customs.
Slovenia > Social life and customs > 20th century.
Slovenia.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro
  • The Discursive Construction of Class and Lifestyle
  • Editorial page
  • Title page
  • LCC data
  • Dedication page
  • Table of contents
  • Acknowledgements
  • Publishers' acknowledgement
  • List of tables
  • List of images
  • Preword
  • 1. Introduction
  • 1.1 The focus
  • 1.1.1 Class and lifestyle in post-socialist Slovenia: The TV cooking show Love through the Stomach
  • 1.1.2 Media globalization, lifestyle programming and post-socialism
  • 1.1.3 Localizing the global
  • 1.2 CDA as a methodology: Discourse as language in use
  • 1.2.1 Discourse as language in use
  • 1.2.2 Discourse, text and intertexuality
  • 1.2.3 Text, genre and style
  • 1.3 CDA and hegemony: The ideological nature of consumption/lifestyle
  • 1.4 CDA as a critical social science and critique of everyday life
  • 1.4.1 CDA and lifestyle media
  • 1.5 Tools for analysis
  • a. Nomination/predication strategies
  • b. Point of view/perspectivation
  • 1.6 Outline of the book
  • 2. Modern consumption, class and lifestyle in the time of global media
  • 2.1 Consumption, postmodernity and globalization
  • 2.1.1 Consumer culture and postmodernity
  • 2.1.2 Cultural globalization as homogenization and heterogenization
  • 2.2 Lifestyle
  • 2.2.1 Lifestyle as a postmodern identity project
  • 2.2.2 Lifestyle, class and distinction in Bourdieu's social theory
  • 2.2.2.1 A critique of Bourdieu's theory
  • 2.2.3 The continuing relevance of class in lifestyle theory
  • 2.3 Lifestyle media and celebrity chefs as postmodern celebrities
  • 2.3.1 Chefs as celebrities: Authority and expertise in postmodernity
  • 2.3.1.1 Contexualizing celebrity
  • 2.3.1.2 Postmodern food expertise and chefs as celebrity experts
  • 2.3.1.3 Chefs as global brands
  • 2.3.2 Global lifestyle media: Cooking shows as global genres
  • 2.3.2.1 Cooking shows as global genres
  • 2.4 Cookbooks as lifestyle manuals.
  • 2.4.1 Cookbooks and recipes as genres
  • a brief historical overview
  • 2.4.1.1 Recipes
  • 2.4.2 Postmodern celebrity cookbooks and cookbooks as spin-offs
  • 2.4.2.1 Cookbook imagery and food-porn
  • 2.4.2.2 Multiplatforming
  • 2.5 Conclusion
  • 3. The discursive construction of the Naked Chef brand in Jamie Oliver's English and Slovene cookbooks
  • 3.1 Jamie Oliver's lifestyle brand in English: Who he is and what he represents
  • 3.2 Constructing lifestyle via language style in Oliver's the Naked Chef
  • 3.2.1 Conversational style
  • 3.2.2 Foregrounding and figurative language
  • 3.2.3 Evaluative language
  • 3.2.4 Nostalgia
  • 3.3 Jamie Oliver's shows and cookbooks in Slovenia
  • 3.3.1 The Naked Chef brand in Slovene
  • 3.3.1.1 Standard Slovene with various stylistic elements
  • 3.3.1.2 Interdiscursivity, intertexuality and nostalgia
  • 3.4 Conclusion
  • 4. Food advice in socialist Slovenia
  • 4.1 The media in socialist Slovenia
  • 4.2 Food advice on Slovene television during socialism: An overview
  • 4.2.1 Early TV cooking in Slovenia: Ivan Ivačič's cooking shows in the 1960s
  • 4.2.2 Cooking on TV 1970-1990
  • 4.2.2.1 TV without the stomach and the discourse of health
  • 4.2.2.2 Cooking and advertising
  • 4.2.2.3 Short docu-food advice
  • 4.2.3 Cooking for children towards the 1990s
  • 4.3 Lifestyle advice in women's magazines
  • 4.4 Food advice in Slovene language cookbooks
  • 4.4.1 Cookbooks in Slovene from their beginnings: A brief overview
  • 4.4.1.1 The first cookbook in the Slovene language
  • 4.4.1.2 Cookbooks for the working classes
  • 4.4.2 Cookbooks in Slovene from postwar cooking to the changing 1990s
  • 4.5 Conclusion
  • 5. Authority, professionalism and nutritionist discourse in two prominent Slovene cookbooks from the 1980s and 1990s
  • 5.1 Topic analysis: An overview of cookbook content
  • 'Ingredients and preparation of food'.
  • 'Description of dishes, origin and region'
  • 'Nutrition and health'
  • 'Consumption and manners'
  • 5.2 Social actors
  • from instruction to "in"/"out" group formation
  • 5.2.1 Instruction in Slovene: The construction of an in-group
  • 5.2.2 Construction of "us" vs "them" in cookbooks
  • 5.3 Constructing scientific objectivity: Describing objects and processes
  • 5.3.1 Nutritionist discourse
  • 5.4 Perspectivation and the invisible expert
  • 5.5 Conclusion
  • 6. Celebrity chefs in post-socialist Slovenia
  • 6.1 The media and TV cooking in post-socialist Slovenia: Some context
  • 6.1.1 Cooking on TV in the 1990s
  • 6.2 Love through the Stomach as a local TV cooking show
  • 6.3 Topics analysis: From instruction to edutainment
  • 6.3.1 Ingredients and preparation of food
  • 6.3.2 Foreign foods
  • 6.3.3 Family, children and friends: Synthetic personalization of relationships
  • 6.3.4 Art, literature and travel
  • 6.4 Language style in celebrity cookbooks: From object construction to point of view
  • 6.4.1 Object description and language style
  • 6.4.2 Mitigation and intensification: Constructing taste
  • 6.4.3 Construction of several points of view
  • 6.5 Analysis of cookbook images
  • 6.5.1 Images in the Novak cookbooks
  • 6.6 Conclusion
  • 7. Discursive construction of culinary authority
  • 7.1 Constructing authority discursively
  • 7.1.1 Authorization
  • 7.1.1.1 Celebrities as role models
  • 7.1.1.2 Expert authority
  • 7.1.1.3 Authority of tradition
  • 7.1.2 Moral evaluation
  • 7.2 Lifestyle, class and authority: The Novaks as the new authorities on family cooking
  • 7.3 Conclusion
  • 8. Conclusion
  • 8.1 Summary of the book
  • 8.2 Slovenia as a case study: Some limitations and the global lifestyle food discourse in other contexts
  • 8.3 A useful intersection between Food Studies and CDA
  • Cookbook sources
  • References
  • Index.

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