A designer's research manual : succeed in design by knowing your clients and understanding what they really need /

"Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook w...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Visocky O'Grady, Jennifer (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Beverly, MA : Rockport Publishers, [2017]
Edición:Second edition.
Colección:Design field guides.
Temas:
Commercial art > United States > Marketing.
Graphic arts > United States > Marketing.
ART > Techniques > Drawing.
Commercial art > Marketing
Graphic arts > Marketing
Forschung
Gebrauchsgrafik
United States
Acceso en línea:Texto completo
Descripción
Sumario:"Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process."--Page 4 of cover
Descripción Física:1 online resource (208 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781631594304
1631594303

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