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Visual Communication Design : an Introduction to Design Concepts in Everyday Experience /
"This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduct...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Bloomsbury Visual Arts,
2017.
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| Colección: | Required Reading Range
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc."-- |
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| Descripción Física: | 1 online resource (224 pages). |
| Bibliografía: | Includes bibliographical references (pages 201-202) and index. |
| ISBN: | 9781350031838 1350031836 9781474208468 1474208460 9781474221573 1474221572 9781474221597 1474221599 |