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Consumption Motives in Luxury Marketing : an Analysis of two Agricultural Markets: Equestrian Sports and Food.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Göttingen :
Cuvillier Verlag,
2015.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Short summary; Kurzzusammenfassung; Introduction; Chapter I: Personally-Oriented and Socially-Oriented Luxury Motives in Horse Sports; Chapter II: Luxury Food: Definition and Consumption Motives; Chapter III: Excursus: Marketing Instruments in a Branch that is Associated with Luxury; Summary and Discussion; Limitations and Outlook; Curriculum Vitae; Paper and Presentations; Acknowledgements.