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|a UAMI
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1 |
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|a Roßberger, Thomas.
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|a Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm :
|b a Qualitative Study on Sporting Goods Industry.
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| 260 |
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|a Göttingen :
|b Cuvillier Verlag,
|c 2015.
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| 300 |
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|a 1 online resource (159 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a online resource
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|a Print version record.
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|a ACKNOWLEDGEMENT; ABSTRACT; TABLE OF CONTENTS; LIST OF FIGURES; LIST OF TABLES; INTRODUCTION; CHAPTER 1. LITERATURE REVIEW; CHAPTER 2. METHODOLOGY; CHAPTER 3. CASE OF MARKETING DRIVEN SEGMENTATION; CHAPTER 4. RESULTS; CONCLUSIONS AND SUGGESTIONS FOR FURTHER STUDIES; References; Interview Company A; Interview Company B; Interview Company C; Interview Company D.
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| 504 |
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|a Includes bibliographical references.
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| 590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
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|a Sporting goods industry.
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| 650 |
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6 |
|a Articles de sport
|x Industrie.
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| 650 |
|
7 |
|a Sporting goods industry.
|2 fast
|0 (OCoLC)fst01130417
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| 776 |
0 |
8 |
|i Print version:
|a Roßberger, Thomas.
|t Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm : A Qualitative Study on Sporting Goods Industry.
|d Göttingen : Cuvillier Verlag, ©2015
|z 9783736990340
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