How to measure customer satisfaction /

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"Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through design...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Hill, Nigel, 1952- (Autor), Brierley, John (Autor), MacDougall, Rob (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Oxon, England] : Routledge, 2017.
Edición:2nd edition.
Temas:
Consumer satisfaction > Evaluation.
Consommateurs > Satisfaction > Évaluation.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer satisfaction > Evaluation
Acceso en línea:Texto completo

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