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Brand Singapore : nation branding after Lee Kuan Yew, in a divisive world /
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore's stunning ascent from Third World t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Singapore :
Marshall Cavendish Business,
©2017.
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| Edición: | Second edition. |
| Temas: | |
| Acceso en línea: | Texto completo |