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Brand Singapore : nation branding after Lee Kuan Yew, in a divisive world /
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore's stunning ascent from Third World t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Singapore :
Marshall Cavendish Business,
©2017.
|
| Edición: | Second edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Koh, Buck Song, |e author. | |
| 245 | 1 | 0 | |a Brand Singapore : |b nation branding after Lee Kuan Yew, in a divisive world / |c Koh Buck Song. |
| 250 | |a Second edition. | ||
| 260 | |a Singapore : |b Marshall Cavendish Business, |c ©2017. | ||
| 300 | |a 1 online resource (242 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed August 29, 2017). | |
| 500 | |a Originally published 2011. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 546 | |a In English. | ||
| 505 | 0 | |a Pages:1 to 25; Pages:26 to 50; Pages:51 to 75; Pages:76 to 100; Pages:101 to 125; Pages:126 to 150; Pages:151 to 175; Pages:176 to 200; Pages:201 to 225; Pages:226 to 242. | |
| 520 | |a Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore's stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known in. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Place marketing |z Singapore. | |
| 650 | 0 | |a National characteristics, Singaporean. | |
| 650 | 0 | |a Branding (Marketing) |z Singapore. | |
| 650 | 6 | |a Singapouriens. | |
| 650 | 6 | |a Stratégie de marque |z Singapour. | |
| 650 | 7 | |a HISTORY |z Asia |z Southeast Asia. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a National characteristics, Singaporean |2 fast | |
| 650 | 7 | |a Place marketing |2 fast | |
| 651 | 7 | |a Singapore |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Koh, Buck Song. |t Brand Singapore. |b Second edition. |d Singapore : Marshall Cavendish Business, ©2017 |z 9789814779241 |z 9814779245 |w (DLC) 2017344263 |w (OCoLC)978282802 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1548404 |z Texto completo |
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