Brand Singapore : nation branding after Lee Kuan Yew, in a divisive world /

Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore's stunning ascent from Third World t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Koh, Buck Song (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore : Marshall Cavendish Business, ©2017.
Edición:Second edition.
Temas:
Place marketing > Singapore.
National characteristics, Singaporean.
Branding (Marketing) > Singapore.
Singapouriens.
Stratégie de marque > Singapour.
HISTORY > Asia > Southeast Asia.
Branding (Marketing)
National characteristics, Singaporean
Place marketing
Singapore
Acceso en línea:Texto completo
Descripción
Sumario:Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore's stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known in.
Notas:Originally published 2011.
Descripción Física:1 online resource (242 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9789814779432
9814779431

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