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The indestructible brand : crisis management in the age of social media /
This book seeks to arm brand owners with real-world information and practical know-how to transform their organizations into being crisis-ready.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi, India : Thousand Oaks, California, USA :
SAGE Publications India Pvt Ltd ; SAGE Publications Inc,
2017.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Sharma, Venke, |e author. | |
| 245 | 1 | 4 | |a The indestructible brand : |b crisis management in the age of social media / |c Venke Sharma and Hushidar Kharas. |
| 264 | 1 | |a New Delhi, India : |b SAGE Publications India Pvt Ltd ; |a Thousand Oaks, California, USA : |b SAGE Publications Inc, |c 2017. | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (xiv, 142 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a The age of crisis -- Creating a crisis-ready organization -- Building a crisis playbook -- Securing your digital assets -- Social media monitoring -- Storycrafting -- Execution -- After the storm. | |
| 520 | |a This book seeks to arm brand owners with real-world information and practical know-how to transform their organizations into being crisis-ready. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on September 05, 2017). | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Crisis management. | |
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Social media. | |
| 650 | 2 | |a Public Relations | |
| 650 | 2 | |a Social Media | |
| 650 | 6 | |a Gestion de crise. | |
| 650 | 6 | |a Produits de marque |x Gestion. | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Brand name products |x Management |2 fast | |
| 650 | 7 | |a Crisis management |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 700 | 1 | |a Kharas, Hushidar, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Sharma, Venke. |t Indestructible brand. |d Thousand Oaks, California : SAGE, 2017 |z 9789386446794 |w (DLC) 2017019641 |
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