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Haier purpose : the real story of China's first global super company.

For the first time the story that is taught in business schools around the world is told from the inside. Haier purpose is a comprehensive guide to the strategies and innovation that made Haier the global phenomenon that it is today.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Yong, Hu
Otros Autores: Yazhou, Hao, Crainer, Stuart
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Infinite Ideas Ltd, 2017.
Temas:
Acceso en línea:Texto completo

MARC

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505 0 |a Cover; Half title ; Title page ; Copyright ; Contents ; Preface: A letter to makers ; Introduction ; 1. Before Haier (1978-1983) ; 2. The birth of Haier (1984-1991); 3. Haier's diversification (1992-1998) ; 4. Haier's internationalization (1998-2005) ; 5. Haier's globalization (2005-2012) ; 6. Networked Haier (2012-present). 
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700 1 |a Crainer, Stuart. 
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