Reengineering retail : the future of selling in a post-digital world /

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"In his first book, The Retail Revival, author and internationally renowned consumer futurist Doug Stephens correctly predicted the end of an era in retailing and the dizzying growth of online giants like Amazon and Alibaba.com. Change in the global retail sector continues to accelerate at an e...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stephens, Doug (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Vancouver ; Berkeley : Figure. 1, [2017]
Temas:
Selling > Forecasting.
Retail trade > Forecasting.
Consumer behavior.
Consumption (Economics)
Vente > Prévision.
Commerce de détail > Prévision.
Consommateurs > Comportement.
Consommation (Économie politique)
BUSINESS & ECONOMICS > Marketing > General.
Consumer behavior
Retail trade > Forecasting
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro; Title Page; Contents; Foreword; PART 1: RETAIL IS DEAD; 1: Software Eats Retail; 2: Farewell to Bentonville; 3: Know Thy Enemy; 4: A One-Click World; 5: The Delivery Arms Race; 6: Requiem for Don Draper; 7: The End of the Beginning; PART 2: MEDIA IS THE STORE; 8: Ecommerce 3.0; 9: A Future Artificially Sweetened; 10: Virtually There; 11: A Whole New Reality; 12: Baby, You Can Print My Car; 13: Is Retail Dead?; PART 3: THE STORE IS MEDIA; 14: The Human Elements of Retail; 15: Generation Ex(perience); 16: The Shopping Space of the Future; 17: The Store Is Media; 18: The Future of Retail.
  • 19: A Bright New EraPART 4: REENGINEERING RETAIL; 20: Engineering the Future; 21: Setting the Stage for Innovation; 22: Cultivating an Innovative Mindset; 23: Implementing Innovation; 24: Reengineering Retail; 25: Retail Is Alive; Endnotes; Credits; Index; Copyright.

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