International Business in the Middle East /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Kaynak, Erdener
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin ; Boston : De Gruyter, [2015]
Colección:De Gruyter Studies in Organization ; 5
Temas:
International business enterprises > Middle East.
Corporations, Foreign > Middle East.
Industrial management > Middle East.
Marketing > Middle East.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Corporations, Foreign.
Industrial management.
International business enterprises.
Marketing.
Internationales Management
Middle East.
Arabische Staaten
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Foreword
  • Preface
  • Contents
  • Part One. International Business Concepts in the Middle East
  • Chapter 1. International Business in the Middle East
  • Chapter 2. Comparative Study of Marketing and Management Systems in the Middle East
  • Chapter 3. Managerial Gap Analysis: A Frame of Reference for Improving International Business Relations with the Middle East
  • Chapter 4. Political Risk Assessment by Multinationals in the Middle East: Past Research, Current Methods, and a New Framework
  • Chapter 5. International Diversification and Investments in the Middle East
  • Chapter 6. International Technology Transfer in the Middle East
  • Part Two. Management Practices
  • Chapter 7. International Business and the Middle East: Recent Developments and Prospects
  • Chapter 8. Managerial Practices in the Middle East
  • Chapter 9. The Arabian American Oil Company (ARAMCO) and Saudi Society: A Study in Interaction
  • Chapter 10. The Relationship Between Managerial Decision Styles and Work Satisfaction in Saudi Arabia
  • Chapter 11. Cultural Marginality in the Arab World: Implications for Western Marketers
  • Part Three. Marketing Practices
  • Chapter 12. Consumer Market Environment in the Middle East
  • Chapter 13. An Analysis of the Current Status of Marketing in the Middle East
  • Chapter 14. An Export Marketing Model for Developing Middle Eastern Countries: What Lessons Countries of the Region Learn from Each Other
  • Chapter 15. The Prospects for Export Marketing to Egypt
  • Part Four. The Future of International Business in the Middle East
  • Chapter 16. Future Directions for Marketing and Management in the Middle East
  • References
  • The Editor
  • The Authors
  • Author Index
  • Subject Index
  • Backmatter.

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