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|a 10.1515/9783110852172
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|a UAMI
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| 245 |
0 |
0 |
|a International Business in the Middle East /
|c Erdener Kaynak.
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| 264 |
|
1 |
|a Berlin ;
|a Boston :
|b De Gruyter,
|c [2015]
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| 264 |
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4 |
|c Ã1986
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| 300 |
|
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|a 1 online resource (274 pages)
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
0 |
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|a De Gruyter Studies in Organization ;
|v 5
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| 505 |
0 |
0 |
|t Frontmatter --
|t Foreword --
|t Preface --
|t Contents --
|t Part One. International Business Concepts in the Middle East --
|t Chapter 1. International Business in the Middle East --
|t Chapter 2. Comparative Study of Marketing and Management Systems in the Middle East --
|t Chapter 3. Managerial Gap Analysis: A Frame of Reference for Improving International Business Relations with the Middle East --
|t Chapter 4. Political Risk Assessment by Multinationals in the Middle East: Past Research, Current Methods, and a New Framework --
|t Chapter 5. International Diversification and Investments in the Middle East --
|t Chapter 6. International Technology Transfer in the Middle East --
|t Part Two. Management Practices --
|t Chapter 7. International Business and the Middle East: Recent Developments and Prospects --
|t Chapter 8. Managerial Practices in the Middle East --
|t Chapter 9. The Arabian American Oil Company (ARAMCO) and Saudi Society: A Study in Interaction --
|t Chapter 10. The Relationship Between Managerial Decision Styles and Work Satisfaction in Saudi Arabia --
|t Chapter 11. Cultural Marginality in the Arab World: Implications for Western Marketers --
|t Part Three. Marketing Practices --
|t Chapter 12. Consumer Market Environment in the Middle East --
|t Chapter 13. An Analysis of the Current Status of Marketing in the Middle East --
|t Chapter 14. An Export Marketing Model for Developing Middle Eastern Countries: What Lessons Countries of the Region Learn from Each Other --
|t Chapter 15. The Prospects for Export Marketing to Egypt --
|t Part Four. The Future of International Business in the Middle East --
|t Chapter 16. Future Directions for Marketing and Management in the Middle East --
|t References --
|t The Editor --
|t The Authors --
|t Author Index --
|t Subject Index --
|t Backmatter.
|
| 590 |
|
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
|
| 650 |
|
0 |
|a International business enterprises
|z Middle East.
|
| 650 |
|
0 |
|a Corporations, Foreign
|z Middle East.
|
| 650 |
|
0 |
|a Industrial management
|z Middle East.
|
| 650 |
|
0 |
|a Marketing
|z Middle East.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
|
| 650 |
|
7 |
|a Corporations, Foreign.
|2 fast
|0 (OCoLC)fst00880032
|
| 650 |
|
7 |
|a Industrial management.
|2 fast
|0 (OCoLC)fst00971246
|
| 650 |
|
7 |
|a International business enterprises.
|2 fast
|0 (OCoLC)fst00976774
|
| 650 |
|
7 |
|a Marketing.
|2 fast
|0 (OCoLC)fst01010167
|
| 651 |
|
7 |
|a Middle East.
|2 fast
|0 (OCoLC)fst01241586
|
| 650 |
|
7 |
|a Internationales Management
|2 gnd
|
| 651 |
|
7 |
|a Arabische Staaten
|2 gnd
|
| 700 |
1 |
|
|a Kaynak, Erdener.
|
| 776 |
0 |
8 |
|i Print version:
|z 9783110103212
|
| 856 |
4 |
0 |
|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1458916
|z Texto completo
|
| 938 |
|
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|a De Gruyter
|b DEGR
|n 9783110852172
|
| 938 |
|
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|a EBSCOhost
|b EBSC
|n 1458916
|
| 994 |
|
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|a 92
|b IZTAP
|
