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Television on demand : curatorial culture and the transformation of TV /
"The rise of a curatorial culture where viewers create their own entertainment packages and select from a buffet of viewing options and venues has caused a seismic shift for the traditional television industry. Television on Demand examines how we have reached this present moment, and considers...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Bloomsbury Academic,
2017.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Half Title; Title; Copyright; Dedication; Contents; Acknowledgments; Abbreviations; 1 Rites and Rituals of Transformation and the Television Industry/ies; The process, possibilities, and power of the liminal; Chapter outline; 2 From Surf to Search to Seek ... Curatorial Culture and the Transformation of Viewer Agency; From choosing to curating . . .; Curationism; Curatorial culture; Preconditions of a curatorial culture; Metaphors of consumption: Theories of viewership; Metaphors of control: The transformation of viewing; Cultural shifts in our conception of viewing.
- DVDs-we learn to bingeOTT: Viewing outside of the box; Television goes "off the box"; Metaphors of affinity: Theories of liking; "Curating's just another word for saying 'I choose you'." (No, it's not.); Cultural intermediation, citizen criticism, and the power of social networks; 3 Who's Watching? When? Why? Where? The Limits and Liminality of Audience Quantification; The market for ratings products; What do ratings mean? How are they calculated?; How ratings are used; The digital challenge; C3/C7 ratings; Total audience measurement; Internet ratings; OTT ratings; Portals.
- Social media, engagement, and TV ratings4 The Industry: Ritual, Tricksters, Response, and Reification; The structure of the linear, legacy OTB industry; Television development, production, distribution, syndication; Taking the shows to market: Upfronts; Syndication and the aftermarket; First run syndication; Off-net/Aftermarket syndication; Traditional linear programming strategies: Flow, daypart, and genre; Dayparts; Genre transformation in the post-network post-box era; From genre cycle to genre silo-the long tail of television?; The digital disruptors-interventions and new conventions.
- NetflixAmazon Studios; YouTube aka Netazon? Amaflix?; YouTube as democratized archive; YouTube as DIY broadcast platform / video yard sale / video co-op; YouTube as "cable" system/alternative television distributor; The industry responds; Network sites; Bridge content; Hulu and Hulu Plus; TV everywhere (with us!) and the reification of control; Second screen apps; Still liminal or passage complete?; 5 Containment, Common Carriage, and Net Neutrality-Regulating the Long Tail of OTT Television; A brief history of regulatory legislation; 1934 Communications Act.
- 1965 First Report and Order on Cable/"must carry" rules1992 Cable Television Consumer Protection and Competition Act; 1996 Telecommunications Act; Current FCC issues and actions; Net neutrality; Ownership; Spectrum allocation and auctions; MVPD vs. OVD-What's in a definition?; 6 Curatorial Culture Goes International; The markets themselves; One major difference from the US market; Some similarities and some statistics; Programs go to market; Platforms go international; Amazon; YouTube; Netflix; Net neutrality around the world.