Consumption in Malaysia : meeting of new changes /

Mostrar otras versiones (1)
Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Malliga Marimuthu (Editor ), Siti Hasnah Hassan (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Glugor], Pulau Pinang : Penerbit Universiti Sains Malaysia, [2016]
Temas:
Consumption (Economics) > Malaysia.
Consumers > Malaysia.
Market surveys > Malaysia.
Marketing > Malaysia.
Études de marché > Malaisie.
Marketing > Malaisie.
BUSINESS & ECONOMICS > Economics > Macroeconomics.
POLITICAL SCIENCE > Economic Conditions.
Consumers
Consumption (Economics)
Market surveys
Marketing
Malaysia
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Half Title Page; Title Page; Copyright Page; Contents; Preface; The Emerging Era of Consumption in Malaysia; TRANSFORMATION IN CONSUMER MARKET; Grocery Retail Industry in Malaysia; Food and Beverage Industry: Current and Future Trends; The Malaysian Airline Industry: Customer Expectation and Experience; EXPANSION OF BUSINESS MARKET; Wireless Telecommunication Industry in Malaysia: Trends, Challenges and Opportunities; The Emerge of the Sports Industry in Malaysia; NEW MARKET CREATION; The Growth of Cultural Heritage Tourism: The Case of an UNESCO World Heritage Site in Penang.
  • Mobile Retailing Practices in MalaysiaThe Growth and Drivers of Event Tourism in Malaysia; Online Shopping Via Facebook; VALUE MARKETING; Corporate Social Responsibility: Caused-Related Marketing; Islamic Entertainment Consumption in Malaysia; The Future of Consumption and Marketing in Malaysia; Contributors; Index; About this Book; Back Cover.

Ejemplares similares