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Advertising culture and translation : from colonial to global /
This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a resul...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2017.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Advertising culture and translation : |b from colonial to global / |c edited by Renato Tomei. |
| 264 | 1 | |a Newcastle upon Tyne : |b Cambridge Scholars Publishing, |c 2017. | |
| 300 | |a 1 online resource | ||
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| 520 | |a This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the 'centre' and the 'periphery'. It introduces the concept of advertising. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version. | |
| 505 | 0 | |a Table of Contents; Acknowledgements; Preface; Chapter One; Chapter Two; Chapter Three; Chapter Four; Chapter Five; Contributors; Index | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Advertising |x Social aspects. | |
| 650 | 0 | |a Translating and interpreting. | |
| 650 | 6 | |a Publicité |x Aspect social. | |
| 650 | 7 | |a Cultural studies. |2 bicssc | |
| 650 | 7 | |a Literature & literary studies. |2 bicssc | |
| 650 | 7 | |a Society & social sciences. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |x Social aspects. |2 fast |0 (OCoLC)fst00797762 | |
| 650 | 7 | |a Translating and interpreting. |2 fast |0 (OCoLC)fst01154795 | |
| 700 | 1 | |a Tomei, Renato, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Advertising culture and translation. |d Newcastle upon Tyne : Cambridge Scholars Publishing, 2017 |z 144384389X |z 9781443843898 |w (OCoLC)965495154 |
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