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Myths of PR : all publicity is good publicity and other popular misconceptions /
Shattering widespread misconceptions about PR, this engaging and anecdotal book grants readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Kogan Page Ltd,
2017.
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| Colección: | Business myths
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- About the author
- Acknowledgements
- Introduction
- Myth 1: PR is all spin, smokescreens and lies
- Myth 2: PR results can't be measured
- Myth 3: All publicity is good publicity
- Myth 4: The press release is dead
- Myth 5: The media ignores good news
- Myth 6: You have to pay to see social media benefits
- Myth 7: PR is glamorous
- Myth 8: Calling the media is a no-no
- Myth 9: That you can make something go viral
- Myth 10: You have to be an extrovert to succeed in PR
- Myth 11: PR is the silver bullet
- Myth 12: Good people and products market themselves
- Myth 13: The more you pay, the better the job done
- Myth 14: PR results are instant
- Myth 15: Consumers want conversations with brands
- Myth 16: Working in-house is easier
- Myth 17: Media relationships are especially important
- Myth 18: Wage gap figures
- Conclusion
- Index.