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Myths of PR : all publicity is good publicity and other popular misconceptions /

Shattering widespread misconceptions about PR, this engaging and anecdotal book grants readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. --

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Leigh, Rich (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	New York : Kogan Page Ltd, 2017.
Colección:	Business myths
Temas:	Public relations. Social media. Public Relations Social Media Relations publiques. Médias sociaux. public relations. social media. Sales & marketing. PSYCHOLOGY > Social Psychology. Public relations Social media PUBLIC RELATIONS. Sales and marketing.
Acceso en línea:	Texto completo

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