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Myths of PR : all publicity is good publicity and other popular misconceptions /
Shattering widespread misconceptions about PR, this engaging and anecdotal book grants readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Kogan Page Ltd,
2017.
|
| Colección: | Business myths
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Leigh, Rich, |e [author] | |
| 245 | 1 | 0 | |a Myths of PR : |b all publicity is good publicity and other popular misconceptions / |c Rich Leigh. |
| 264 | 1 | |a New York : |b Kogan Page Ltd, |c 2017. | |
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| 337 | |a computer |b n |2 rdamedia | ||
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| 490 | 0 | |a Business myths | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a About the author -- Acknowledgements -- Introduction -- Myth 1: PR is all spin, smokescreens and lies -- Myth 2: PR results can't be measured -- Myth 3: All publicity is good publicity -- Myth 4: The press release is dead -- Myth 5: The media ignores good news -- Myth 6: You have to pay to see social media benefits -- Myth 7: PR is glamorous -- Myth 8: Calling the media is a no-no -- Myth 9: That you can make something go viral -- Myth 10: You have to be an extrovert to succeed in PR -- Myth 11: PR is the silver bullet -- Myth 12: Good people and products market themselves -- Myth 13: The more you pay, the better the job done -- Myth 14: PR results are instant -- Myth 15: Consumers want conversations with brands -- Myth 16: Working in-house is easier -- Myth 17: Media relationships are especially important -- Myth 18: Wage gap figures -- Conclusion -- Index. | |
| 588 | |a Description based on print version record and CIP data provided by publisher. | ||
| 520 | |a Shattering widespread misconceptions about PR, this engaging and anecdotal book grants readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. -- |c Edited summary from book. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
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| 650 | 0 | |a Social media. | |
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| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a Public relations. |2 bicssc | |
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| 650 | 7 | |a Sales and marketing. |2 thema | |
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