Myths of PR : all publicity is good publicity and other popular misconceptions /

Shattering widespread misconceptions about PR, this engaging and anecdotal book grants readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Leigh, Rich (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Kogan Page Ltd, 2017.
Colección:Business myths
Temas:
Public relations.
Social media.
Public Relations
Social Media
Relations publiques.
Médias sociaux.
public relations.
social media.
Sales & marketing.
PSYCHOLOGY > Social Psychology.
Public relations
Social media
PUBLIC RELATIONS.
Sales and marketing.
Acceso en línea:Texto completo
Descripción
Sumario:Shattering widespread misconceptions about PR, this engaging and anecdotal book grants readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. --
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780749479602
0749479604

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