Service quality (SQ) : perspectives, management and improvement strategies /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Collins, Arthur, 1964- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hauppauge, New York : Nova Science Publishers, Inc., [2017]
Colección:Business issues, competition and entrepreneurship
Temas:
Customer services > Management.
Strategic planning.
Consumer satisfaction.
Service à la clientèle > Gestion.
Planification stratégique.
Consommateurs > Satisfaction.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer satisfaction
Customer services > Management
Strategic planning
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface
  • Service quality from different perspectives / Alet C. Erasmus, University of Pretoria, Department of Consumer Science, Hatfield, Pretoria, Republic of South Africa
  • Service quality and value in goods transport from freight forwarders' perspectives / Gloria Berenguer-Contrí, Irene Gil-Saura and María-Eugenia Ruiz-Molina, Marketing Department, Universitat de València, Valencia, Spain
  • Service quality in the passenger air transport industry / Christian Wehner, Jesús Manuel López-Bonilla and Luis Miguel López-Bonilla, Department of Business Administration and Marketing, University of Seville, Seville, Spain
  • Satisfaction and loyalty among older spanish customers through bank service quality / Marta Estrada, Diego Monferrer and Miguel Ángel Moliner, Department of Business Administration and Marketing, Universitat Jaume I, Castellón, Spain
  • Index.

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