Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques /

The goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical terms that are grounded in business reality.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Struhl, Steven M. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Kogan Page Ltd, [2017]
Temas:
Marketing research.
Consumer behavior.
Artificial intelligence.
Artificial Intelligence
Marketing > Recherche.
Consommateurs > Comportement.
Intelligence artificielle.
artificial intelligence.
Sales & marketing.
Data analysis: general.
Behavioural economics.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface
  • Who should read this book and why?
  • Getting the project going
  • Conjoint, discrete choice and other trade-offs : let's do an experiment
  • Creating the best, newest thing : discrete choice modelling
  • Conjoint analysis and its uses
  • Predictive models 2: Classifications that grow on trees
  • Remarkable predictive models with Bayes Nets
  • Putting it together : what to use when
  • Index.

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