Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques /

The goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical terms that are grounded in business reality.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Struhl, Steven M. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Kogan Page Ltd, [2017]
Temas:
Marketing research.
Consumer behavior.
Artificial intelligence.
Artificial Intelligence
Marketing > Recherche.
Consommateurs > Comportement.
Intelligence artificielle.
artificial intelligence.
Sales & marketing.
Data analysis: general.
Behavioural economics.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo
Descripción
Sumario:The goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical terms that are grounded in business reality.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780749479565
0749479566

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