Neuro design : neuromarketing insights to boost engagement and profitability /

Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bridger, Darren (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York, NY : Kogan Page Limited, 2017.
Temas:
Neuromarketing.
Product design > Psychological aspects.
Web sites > Design.
Internet marketing.
Conception de produit > Aspect psychologique.
Sites Web > Conception.
Marketing sur Internet.
Web graphics & design.
Advertising.
Market research.
Mathematical modelling.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Internet marketing
Neuromarketing
Web sites > Design
Web graphics and design.
Brands and branding.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • <Ul style='padding-top:0;padding-left:0;list-style:none;'><li><ul style='padding-top:0;list-style:none;'><li>Chapter
  • 01: What Is Neuro Design?;</li><li>Chapter
  • 02: Neuroaesthetics;</li><li>Chapter
  • 03: How to Make Designs More Intuitive;</li><li>Chapter
  • 04: How First Impressions Work;</li><li>Chapter
  • 05: Multi-Sensory and Emotional Design;</li><li>Chapter
  • 06: Saliency Maps;</li><li>Chapter
  • 07: Visual Persuasion and Behavioural Economics;</li><li>Chapter
  • 08: Decoding Screens;</li><li>Chapter
  • 09: Viral Designs;</li><li>Chapter
  • 10: Neuro Design Presentations;</li><li>Chapter
  • 11: Conducting Research;</li><li>Chapter
  • 12: Conclusion</li></ul></li></ul>

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