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Neuro design : neuromarketing insights to boost engagement and profitability /
Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York, NY :
Kogan Page Limited,
2017.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Bridger, Darren, |e author. | |
| 245 | 1 | 0 | |a Neuro design : |b neuromarketing insights to boost engagement and profitability / |c Darren Bridger. |
| 264 | 1 | |a London ; |a New York, NY : |b Kogan Page Limited, |c 2017. | |
| 264 | 4 | |c Ã2017 | |
| 300 | |a 1 online resource (xi, 252 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b n |2 rdamedia | ||
| 338 | |a online resource |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit. | ||
| 588 | 0 | |a Online resource; title from PDF title page (ebrary, viewed on February 21, 2017). | |
| 505 | 0 | |a <Ul style='padding-top:0;padding-left:0;list-style:none;'><li><ul style='padding-top:0;list-style:none;'><li>Chapter -- 01: What Is Neuro Design?;</li><li>Chapter -- 02: Neuroaesthetics;</li><li>Chapter -- 03: How to Make Designs More Intuitive;</li><li>Chapter -- 04: How First Impressions Work;</li><li>Chapter -- 05: Multi-Sensory and Emotional Design;</li><li>Chapter -- 06: Saliency Maps;</li><li>Chapter -- 07: Visual Persuasion and Behavioural Economics;</li><li>Chapter -- 08: Decoding Screens;</li><li>Chapter -- 09: Viral Designs;</li><li>Chapter -- 10: Neuro Design Presentations;</li><li>Chapter -- 11: Conducting Research;</li><li>Chapter -- 12: Conclusion</li></ul></li></ul> | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Neuromarketing. | |
| 650 | 0 | |a Product design |x Psychological aspects. | |
| 650 | 0 | |a Web sites |x Design. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 6 | |a Neuromarketing. | |
| 650 | 6 | |a Conception de produit |x Aspect psychologique. | |
| 650 | 6 | |a Sites Web |x Conception. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a Web graphics & design. |2 bicssc | |
| 650 | 7 | |a Advertising. |2 bicssc | |
| 650 | 7 | |a Market research. |2 bicssc | |
| 650 | 7 | |a Mathematical modelling. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Neuromarketing |2 fast | |
| 650 | 7 | |a Web sites |x Design |2 fast | |
| 650 | 7 | |a Advertising. |2 thema | |
| 650 | 7 | |a Market research. |2 thema | |
| 650 | 7 | |a Mathematical modelling. |2 thema | |
| 650 | 7 | |a Web graphics and design. |2 thema | |
| 650 | 7 | |a Brands and branding. |2 thema | |
| 776 | 0 | 8 | |i Print version: |a Bridger, Darren. |t Neuro design. |d London ; New York : Kogan Page, 2017 |z 9780749478889 |w (DLC) 2016048162 |w (OCoLC)950958503 |
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