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Audio branding : using sound to build your brand /
Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York, NY :
Kogan Page Limited,
[2017]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Minsky, Laurence, |e author. | |
| 245 | 1 | 0 | |a Audio branding : |b using sound to build your brand / |c Laurence Minsky, Colleen Fahey. |
| 264 | 1 | |a London ; |a New York, NY : |b Kogan Page Limited, |c [2017] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (xviii, 214 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index. | |
| 520 | |a Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on March 27, 2017). | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Music in advertising. | |
| 650 | 0 | |a Advertising |x Brand name products. | |
| 650 | 0 | |a Advertising |x Psychological aspects. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Musique dans la publicité. | |
| 650 | 6 | |a Produits de marque |x Publicité. | |
| 650 | 6 | |a Publicité |x Aspect psychologique. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Advertising. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Advertising |x Brand name products |2 fast | |
| 650 | 7 | |a Advertising |x Psychological aspects |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Music in advertising |2 fast | |
| 650 | 7 | |a Brands and branding. |2 thema | |
| 650 | 7 | |a Advertising. |2 thema | |
| 700 | 1 | |a Fahey, Colleen, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Minsky, Laurence. |t Audio branding. |b 1st Edition. |d New York : Kogan Page Ltd, [2017] |z 9780749478575 |w (DLC) 2016058930 |
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