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Essentials of advertising /
A meticulously researched textbook designed to help students and practitioners of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices, and its interpretation through a range of research traditions.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London, United Kingdom ; New York, NY :
Kogan Page Limited,
2017.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 100 | 1 | |a Cluley, Robert, |e author. | |
| 245 | 1 | 0 | |a Essentials of advertising / |c Robert Cluley. |
| 264 | 1 | |a London, United Kingdom ; |a New York, NY : |b Kogan Page Limited, |c 2017. | |
| 264 | 4 | |c Ã2017 | |
| 300 | |a 1 online resource (xiv, 226 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a About the author -- Acknowledgements -- About this book -- The essentials of advertising: what are advertisements and why should we study them? -- Big questions : advertising, communication, rhetoric and persuasion -- Art or science : what do legendary advertisers think about advertising? -- Work, agencies and contexts : organizational perspectives on advertising -- Information and value : the economics of advertising -- The hierarchy of effects : the psychology of advertising -- The society of the spectacle : the sociology of advertising -- The magic system : cultural studies of advertising -- The medium is the message : media studies and advertising -- The distorted mirror : advertising and ethics -- Index. | |
| 520 | |a A meticulously researched textbook designed to help students and practitioners of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices, and its interpretation through a range of research traditions. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on March 02, 2018). | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Advertising. | |
| 650 | 7 | |a Advertising. |2 bicssc | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising. |2 thema | |
| 650 | 7 | |a Sales and marketing. |2 thema | |
| 655 | 0 | |a Electronic books. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Cluley, Robert. |t Essentials of advertising. |b 1st Edition. |d New York : Kogan Page Ltd, [2017] |z 9780749478391 |w (DLC) 2017001498 |
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