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Essentials of advertising /
A meticulously researched textbook designed to help students and practitioners of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices, and its interpretation through a range of research traditions.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London, United Kingdom ; New York, NY :
Kogan Page Limited,
2017.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | A meticulously researched textbook designed to help students and practitioners of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices, and its interpretation through a range of research traditions. |
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| Descripción Física: | 1 online resource (xiv, 226 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780749478407 0749478403 |