The Aisles Have Eyes.

A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specif...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Turow, Joseph
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Haven, Conn. : Yale University Press, 2017.
Temas:
Consumer profiling.
Consumer behavior.
Marketing > Technological innovations.
Customer services > Technological innovations.
Profil des consommateurs.
Consommateurs > Comportement.
Marketing > Innovations.
Service à la clientèle > Innovations.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer behavior
Consumer profiling
Customer services > Technological innovations
Marketing > Technological innovations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Front Matter
  • A Frog Slowly Boiled
  • The Discriminating Merchant
  • Toward the Data- Powered Aisle
  • Hunting the Mobile Shopper
  • Loyalty as Bait
  • Personalizing the Aisles
  • What Now?
  • Acknowledgments
  • Notes
  • Index.

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