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Marketing and advertising law in a process of harmonisation /
"The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. Howeve...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford, UK ; Portland, OR :
Hart Publishing,
2017.
|
| Colección: | Modern studies in European law ;
v. 70. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Caroline Heide-Jørgensen : Commercial speech and its limits : fundamental rights and comparative constitutional aspects
- Frauke Henning-Bodewig : Ethics, taste, and decency considerations in advertising
- Jules Stuyck : The unfair commercial practices directive : full harmonisation, scope and key notions
- Jan Trzaskowski : Interpretation and assessment under the unfair commercial practices directive : the ICC code for advertising and marketing and the commission's staff working document
- Bert Keirsbilck : The fitness check of the MCAD and UCPD
- Antonina Barkadjieva Engelbrekt : The impact of the UCP directive on national fair trading law and institutions : gradual convergence or deeper fragmentation?
- Palle Bo Madsen : B2B and B2C marketing practices : the case for an integrated approach
- Tore Lunde : Applying the marketing practices in practice : the Norwegian experience
- Astrid Stadler : Enforcing unfair competition law cross border : cooperation mechanisms and consumer redress? does the system work?
- Per Jonas Nordell : Unfair competition law : how can it work as an important complement to intellectual property protection. Are there missing links?
- Ulf Bernitz : The road ahead : present status and need for reform.