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Marketing and advertising law in a process of harmonisation /
"The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. Howeve...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford, UK ; Portland, OR :
Hart Publishing,
2017.
|
| Colección: | Modern studies in European law ;
v. 70. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn966971668 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 161221t20172017enk ob 001 0 eng | ||
| 010 | |a 2016058887 | ||
| 040 | |a DLC |b eng |e rda |e pn |c DLC |d OCLCO |d OCLCF |d OCLCQ |d N$T |d IDEBK |d YDX |d YDX |d OCLCO |d UAB |d BLOOM |d FIE |d OTZ |d PLL |d OCLCQ |d YDX |d OCLCQ |d AU@ |d OCLCQ |d U3W |d UKAHL |d OCLCQ |d NLW |d LUN |d OCLCQ |d OCLCO |d K6U |d OCLCQ |d OCLCO | ||
| 019 | |a 1150972697 |a 1167127408 | ||
| 020 | |a 9781509900688 |q (electronic book) | ||
| 020 | |a 1509900683 |q (electronic book) | ||
| 020 | |a 9781509900701 | ||
| 020 | |a 1509900705 | ||
| 020 | |a 1509900675 | ||
| 020 | |a 9781509900671 | ||
| 020 | |z 9781509900695 | ||
| 020 | |z 1509900691 | ||
| 020 | |z 9781509900671 |q (hardcover ; |q alkaline paper) | ||
| 029 | 1 | |a AU@ |b 000059384671 | |
| 029 | 1 | |a AU@ |b 000062353005 | |
| 029 | 1 | |a AU@ |b 000065052072 | |
| 035 | |a (OCoLC)966971668 |z (OCoLC)1150972697 |z (OCoLC)1167127408 | ||
| 042 | |a pcc | ||
| 050 | 1 | 4 | |a K3842 |b .M37 2017 |
| 072 | 7 | |a LAW |x 068000 |2 bisacsh | |
| 082 | 0 | 0 | |a 343.08 |2 23 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Marketing and advertising law in a process of harmonisation / |c edited by Ulf Bernitz and Caroline Heide-Jørgensen. |
| 264 | 1 | |a Oxford, UK ; |a Portland, OR : |b Hart Publishing, |c 2017. | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (xx, 266 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Modern studies in European law ; |v volume 70 | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on May 19, 2017). | |
| 520 | |a "The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on business to consumer (B2C) marketing which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection."--Bloomsbury Publishing | ||
| 505 | 0 | |a Caroline Heide-Jørgensen : Commercial speech and its limits : fundamental rights and comparative constitutional aspects -- Frauke Henning-Bodewig : Ethics, taste, and decency considerations in advertising -- Jules Stuyck : The unfair commercial practices directive : full harmonisation, scope and key notions -- Jan Trzaskowski : Interpretation and assessment under the unfair commercial practices directive : the ICC code for advertising and marketing and the commission's staff working document -- Bert Keirsbilck : The fitness check of the MCAD and UCPD -- Antonina Barkadjieva Engelbrekt : The impact of the UCP directive on national fair trading law and institutions : gradual convergence or deeper fragmentation? -- Palle Bo Madsen : B2B and B2C marketing practices : the case for an integrated approach -- Tore Lunde : Applying the marketing practices in practice : the Norwegian experience -- Astrid Stadler : Enforcing unfair competition law cross border : cooperation mechanisms and consumer redress? does the system work? -- Per Jonas Nordell : Unfair competition law : how can it work as an important complement to intellectual property protection. Are there missing links? -- Ulf Bernitz : The road ahead : present status and need for reform. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Trade regulation. | |
| 650 | 0 | |a Marketing |x Law and legislation. | |
| 650 | 0 | |a Advertising laws. | |
| 650 | 0 | |a Competition, Unfair. | |
| 650 | 0 | |a Law |x International unification. | |
| 650 | 6 | |a Commerce |x Réglementation. | |
| 650 | 6 | |a Droit |x Unification internationale. | |
| 650 | 7 | |a International law. |2 bicssc | |
| 650 | 7 | |a LAW |x Military. |2 bisacsh | |
| 650 | 7 | |a Advertising laws |2 fast | |
| 650 | 7 | |a Competition, Unfair |2 fast | |
| 650 | 7 | |a Law |x International unification |2 fast | |
| 650 | 7 | |a Marketing |x Law and legislation |2 fast | |
| 650 | 7 | |a Trade regulation |2 fast | |
| 700 | 1 | |a Bernitz, Ulf, |e editor. | |
| 700 | 1 | |a Heide-Jørgensen, Caroline, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Marketing and advertising law in a process of harmonisation. |d Oxford [UK] ; Portland, Oregon : Hart Publishing, 2017 |z 9781509900671 |w (DLC) 2016057790 |
| 830 | 0 | |a Modern studies in European law ; |v v. 70. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1487883 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH32601594 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH32601593 | ||
| 938 | |a Bloomsbury Publishing |b BLOO |n bpp09260755 | ||
| 938 | |a EBSCOhost |b EBSC |n 1487883 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis33360575 | ||
| 938 | |a YBP Library Services |b YANK |n 13832820 | ||
| 938 | |a YBP Library Services |b YANK |n 16732131 | ||
| 994 | |a 92 |b IZTAP | ||