Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising /

How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rowles, Daniel (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London, United Kingdom ; New York, NY : Kogan Page, 2017.
Edición:Second edition.
Colección:Business professional collection
Temas:
Internet marketing.
Internet advertising.
Mobile commerce.
Mobile communication systems.
Telemarketing.
Marketing sur Internet.
Publicité sur Internet.
Commerce mobile.
Radiocommunications mobiles.
Télémarketing.
Sales & marketing.
Sales & marketing management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Internet advertising
Internet marketing
Mobile commerce
Mobile communication systems
Telemarketing
Sales and marketing.
Sales and marketing management.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part one: Mobile marketing in perspective. Introduction
  • Understanding the user journey
  • Technology change and adoption
  • Disruption and integration
  • Devices, platforms and technology
  • The future of mobile marketing
  • Part two: The tactical toolkit. Introduction
  • Mobile sites and responsive design
  • Mobile and e-mail
  • How to build an app
  • Social media and mobile
  • Mobile search
  • Mobile advertising
  • Augmented reality (AR) and virtual reality (VR)
  • Quick response (QR) codes
  • Location-based devices and beacons
  • Near field communication (NFC) and mobile payments
  • Instant messenger (IM) apps and short messaging service (SMS)
  • Mobile analytics
  • Part three: Mobile marketing checklists. Introduction
  • Checklists
  • Conclusions.

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