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Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising /
How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London, United Kingdom ; New York, NY :
Kogan Page,
2017.
|
| Edición: | Second edition. |
| Colección: | Business professional collection
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Rowles, Daniel, |e author. | |
| 245 | 1 | 0 | |a Mobile marketing : |b how mobile technology is revolutionizing marketing, communications and advertising / |c Daniel Rowles. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a London, United Kingdom ; |a New York, NY : |b Kogan Page, |c 2017. | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (xvi, 256 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 336 | |a still image |b sti |2 rdacontent | ||
| 337 | |a computer |b n |2 rdamedia | ||
| 338 | |a online resource |b nc |2 rdacarrier | ||
| 490 | 0 | |a Business professional collection | |
| 504 | |a Includes bibliographical references and index. | ||
| 500 | |a First edition published in 2014. | ||
| 505 | 0 | |a Part one: Mobile marketing in perspective. Introduction -- Understanding the user journey -- Technology change and adoption -- Disruption and integration -- Devices, platforms and technology -- The future of mobile marketing -- Part two: The tactical toolkit. Introduction -- Mobile sites and responsive design -- Mobile and e-mail -- How to build an app -- Social media and mobile -- Mobile search -- Mobile advertising -- Augmented reality (AR) and virtual reality (VR) -- Quick response (QR) codes -- Location-based devices and beacons -- Near field communication (NFC) and mobile payments -- Instant messenger (IM) apps and short messaging service (SMS) -- Mobile analytics -- Part three: Mobile marketing checklists. Introduction -- Checklists -- Conclusions. | |
| 520 | |a How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on May 02, 2017). | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Mobile commerce. | |
| 650 | 0 | |a Mobile communication systems. | |
| 650 | 0 | |a Telemarketing. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 6 | |a Commerce mobile. | |
| 650 | 6 | |a Radiocommunications mobiles. | |
| 650 | 6 | |a Télémarketing. | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a Sales & marketing management. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Mobile commerce |2 fast | |
| 650 | 7 | |a Mobile communication systems |2 fast | |
| 650 | 7 | |a Telemarketing |2 fast | |
| 650 | 7 | |a Sales and marketing. |2 thema | |
| 650 | 7 | |a Sales and marketing management. |2 thema | |
| 776 | 0 | 8 | |i Print version: |a Rowles, Daniel. |t Mobile marketing. |b Second edition. |d London ; New York : Kogan Page, 2017 |z 9780749479794 |w (DLC) 2016043263 |w (OCoLC)966410413 |
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