Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising /

How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rowles, Daniel (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London, United Kingdom ; New York, NY : Kogan Page, 2017.
Edición:Second edition.
Colección:Business professional collection
Temas:
Internet marketing.
Internet advertising.
Mobile commerce.
Mobile communication systems.
Telemarketing.
Marketing sur Internet.
Publicité sur Internet.
Commerce mobile.
Radiocommunications mobiles.
Télémarketing.
Sales & marketing.
Sales & marketing management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Internet advertising
Internet marketing
Mobile commerce
Mobile communication systems
Telemarketing
Sales and marketing.
Sales and marketing management.
Acceso en línea:Texto completo
Descripción
Sumario:How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy.
Notas:First edition published in 2014.
Descripción Física:1 online resource (xvi, 256 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780749479800
0749479809

Ejemplares similares