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Sex, Lies, and Brain Scans : How fMRI reveals what really goes on in our minds /

The potential of fMRI is extraordinary. It allows us to observe brain activity in real time, build an understanding of thoughts and motivations, and discern unconscious biases. In a limited but real way we can now 'read minds'. Barbara Sahakian and Julia Gottwald explain the science, and c...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Sahakian, B. J. (Autor), Gottwald, Julia (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford, United Kingdom : Oxford University Press, 2017.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Sex, Lies, and Brain Scans :  |b How fMRI reveals what really goes on in our minds /  |c Barbara J. Sahakian, Julia Gottwald. 
264 1 |a Oxford, United Kingdom :  |b Oxford University Press,  |c 2017. 
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500 |a Includes index. 
505 0 |a Cover; Sex, Lies, and Brain Scans; Copyright; DEDICATION; ACKNOWLEDGEMENTS ; CONTENTS ; LIST OF FIGURES; LIST OF PLATES; Colour Plates; 1: HOW DOES NEUROSCIENCE IMPACT SOCIETY? ; 2: CAN NEUROSCIENTISTS READ YOUR MIND? ; How Much Mind-Reading Is Really Possible Today? ; The Limitations ; Good vs Bad Mind-Reading? ; 3: A RACIAL BIAS HIDING IN YOUR MIND? ; Measuring the Hidden Racial Bias with the Help of Neuroscience ; Can Racial Bias Be Changed? ; Why Do We Need to Think about Racial Bias? ; Screening for Racial Bias? ; 4: THE PERFECT LIE DETECTOR? ; How Often Do We Lie? ; How to Detect a Lie. 
505 8 |a Brain Networks of Deception Accuracy of fMRI for Lie Detection ; The Limitations ; 5: HOW MORAL IS YOUR BRAIN? ; Different Types of Moral Decision ; Morality of Intention ; In Search of the Morality Centre ; Abnormal Morality ; Abnormal Morality as an Excuse? ; Altered Morality ; Risky Potentials and Potential Risks ; 6: ARE YOU IN CONTROL? ; Control Centres in the Brain ; Out of Control? ; Can We Control Self-Control? ; How Much Control Do We Really Have? ; Gaining Control ; 7: SHOW ME YOUR BRAIN AND I KNOW WHAT YOU BUY? ; Beyond Traditional Measures ; The Use of fMRI in Marketing Research. 
520 |a The potential of fMRI is extraordinary. It allows us to observe brain activity in real time, build an understanding of thoughts and motivations, and discern unconscious biases. In a limited but real way we can now 'read minds'. Barbara Sahakian and Julia Gottwald explain the science, and consider the ethical implications of using these techniques. 
504 |a Includes bibliographical references (pages 129-141) and index. 
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