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Impact of Television Advertisement on Purchases made for children.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Anchor Academic Publishing,
2015.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Impact of Television Advertisement on Purchases made for children; ABSTRACT; ACKNOWLEDGEMENT; LIST OF TABLES; LIST OF FIGURES; CHAPTER
- I INTRODUCTION; CHAPTER
- II REVIEW OF LITERATURE; 2.1 Theoretical orientation; 2.2 Empirical studies; CHAPTER
- III METHODOLOGY; 1. Research design; 2. Variables under study; 2.1 Independent variables; 2.2 Intervening variable; 2.3 Dependent variables; 3. Operational definitions; 4. Locale of the study; 5. Unit of enquiry; 6. Sampling size and sampling procedure; 7. Selection of channel for advertisements; 8. Selection and construction of the tool.
- 8.1 Selection of the tool8.2 Development of tool; 8.3 Description of tool; 9. Establishment of content validity; 10. Data collection; 11. Data Analysis; 12. Categorization; 13. Coding; 14. Tabulation; 15. Statistical Analysis; CHAPTER
- IV FINDINGS AND DISCUSSION; 4.1 Background information of children; 4.2 Hours of exposure of children to television per week and awareness regarding television advertisements for various products ; 4.3 The influence of family members and child on the purchases made for the child.
- 4.4 Pester powered purchases made, tantrums adopted and the reactions shown by the children after viewing television advertisement for selected products 4.5 Stimulus used in the advertisements for various products; 4.6 Testing of Hypotheses; CHAPTER
- V SUMMARY, CONCLUSIONS AND RECOMMENDATIONS; CONCLUSIONS; Bibliography / Webliography; Biographical Sketch.