|
|
|
|
| LEADER |
00000cam a2200000Mu 4500 |
| 001 |
EBSCO_ocn964408417 |
| 003 |
OCoLC |
| 005 |
20231017213018.0 |
| 006 |
m o d |
| 007 |
cr |n|---||||| |
| 008 |
161126s2016 gw o 000 0 eng d |
| 040 |
|
|
|a EBLCP
|b eng
|e pn
|c EBLCP
|d MERUC
|d IDB
|d OCLCQ
|d N$T
|d OCLCF
|d YDX
|d OCLCQ
|d SNK
|d DKU
|d AUW
|d BTN
|d IGB
|d D6H
|d VTS
|d AGLDB
|d OCLCQ
|d G3B
|d S8J
|d S9I
|d STF
|d UKAHL
|d OCLCQ
|d OCLCO
|d OCLCQ
|d OCLCO
|
| 019 |
|
|
|a 962304009
|a 962437841
|
| 020 |
|
|
|a 9783954899128
|
| 020 |
|
|
|a 3954899124
|
| 020 |
|
|
|z 9783954894123
|
| 035 |
|
|
|a (OCoLC)964408417
|z (OCoLC)962304009
|z (OCoLC)962437841
|
| 050 |
|
4 |
|a HF5548.2
|
| 072 |
|
7 |
|a BUS
|x 082000
|2 bisacsh
|
| 072 |
|
7 |
|a BUS
|x 041000
|2 bisacsh
|
| 072 |
|
7 |
|a BUS
|x 042000
|2 bisacsh
|
| 072 |
|
7 |
|a BUS
|x 085000
|2 bisacsh
|
| 082 |
0 |
4 |
|a 658.054
|2 23
|
| 049 |
|
|
|a UAMI
|
| 100 |
1 |
|
|a Bakeberg, Bastian.
|
| 245 |
1 |
0 |
|a Online brand communities.
|
| 260 |
|
|
|a Hamburg :
|b Anchor Academic Publishing,
|c 2016.
|
| 300 |
|
|
|a 1 online resource (82 pages)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 347 |
|
|
|a data file
|2 rda
|
| 588 |
0 |
|
|a Print version record.
|
| 505 |
0 |
|
|a Online brand communities. Value creating capabilities of brand communities on Facebook; Abstract; Table of contents; A -- Introduction; 1. Aim of this study; 2. Study outline; 3. Study relevance; B -- Critical Literature Review; 1. Brands and their social meaning; 2. Consumer Brand Relationships; 2.1. Consumers and their brands; 2.2. Consumer brand relationships criticism; 2.3. Internet as relationship facilitator; 2.4. Online relationships; 2.5. Fandom and consumer-brand devotion; 3. Brand Community Research; 3.1. Brand community; 3.2. E-tribes; 3.3. Virtual communities; 3.4. Social Networking.
|
| 505 |
8 |
|
|a 3.5. Interpersonal relationships online4. Value Creation Practices; 4.1. Empowered consumers; 4.2. Additional value of relationships; 4.3. Brand community practices creating value; 4.4. Co-creation of value; 4.5. How value is co-created; C -- Research Methodology; 1. Research philosophies; 1.1. Positivism; 1.2. Interpretivism; 2. Qualitative vs. quantitative data; 3. Adopted research philosophy and research approach; 3.1. Interpretivist paradigm; 3.2. Qualitative netnographic approach; 4. Data collection process; 4.1. Archival Data; 4.2. Elicted Data; 4.3. Fieldnotes.
|
| 505 |
8 |
|
|a 5. Data analysis and interpretation procedures5.1. Hermeneutic data analysis; 6. Trustworthiness of study; 6.1. Reliability; 6.2. Validity; D -- Data Analysis; 1. Exchanging brand narratives; 2. Celebrating brand love; 3. Support and information resource; 4. Pressure valve for discontent; E -- Conclusions; F -- Recommendations; G -- References; H -- Appendix; 1. Interview themes.
|
| 590 |
|
|
|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
|
| 650 |
|
0 |
|a Business.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Information technology.
|
| 650 |
|
0 |
|a Business
|x Data processing.
|
| 650 |
|
0 |
|a Electronic commerce.
|
| 650 |
|
2 |
|a Marketing
|
| 650 |
|
6 |
|a Affaires.
|
| 650 |
|
6 |
|a Marketing.
|
| 650 |
|
6 |
|a Technologie de l'information.
|
| 650 |
|
6 |
|a Gestion
|x Informatique.
|
| 650 |
|
6 |
|a Commerce électronique.
|
| 650 |
|
7 |
|a marketing.
|2 aat
|
| 650 |
|
7 |
|a information technology.
|2 aat
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
|
| 650 |
|
7 |
|a Business
|2 fast
|
| 650 |
|
7 |
|a Business
|x Data processing
|2 fast
|
| 650 |
|
7 |
|a Electronic commerce
|2 fast
|
| 650 |
|
7 |
|a Information technology
|2 fast
|
| 650 |
|
7 |
|a Marketing
|2 fast
|
| 776 |
0 |
8 |
|i Print version:
|a Bakeberg, Bastian.
|t Online brand communities: Value creating capabilities of brand communities on Facebook.
|d Hamburg : Anchor Academic Publishing, ©2016
|z 9783954894123
|
| 856 |
4 |
0 |
|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1412457
|z Texto completo
|
| 938 |
|
|
|a Askews and Holts Library Services
|b ASKH
|n AH32061513
|
| 938 |
|
|
|a EBL - Ebook Library
|b EBLB
|n EBL4742456
|
| 938 |
|
|
|a EBSCOhost
|b EBSC
|n 1412457
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 13258938
|
| 994 |
|
|
|a 92
|b IZTAP
|
