Economic crises : risk factors, management practices and social impacts /

This book provides new research on economic crises. Chapter One analyzes the relationships between economic downturns and marketing strategies, to provide a snapshot of all the marketing actions developed in a context of economic crisis, trying to give response to one relevant question: “Is the econ...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Wilson-Flores, Olivia (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Nova Publishers, [2017]
Colección:Economic issues, problems and perspectives series.
Temas:
Financial crises > Social aspects.
Cost and standard of living.
Social policy.
Coût et niveau de la vie.
Politique sociale.
public policy.
BUSINESS & ECONOMICS / Industries / General
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Is the economic crisis changing marketing strategies? : from offering what customers need to offering what customers can afford / Cristina Calvo-Porral
  • W-crisis in Hungarian industry : effects and strategies from the viewpoint of enterprises / Eva Kiss
  • The system of indicators of economic growth for better quality of life : economic and social impacts / Katja Rasic
  • Economic stress and fear of the financial crisis : hot and cold reactions / Melissa Morone, Gabriele Giorgi and Javier Fiz Pèrez
  • Economic crises and suicide / Marco Innamorati, Maurizio Pompili, David Lester, and Bijou Yang
  • Effects of the economic crisis on mental health in Spain : summarising risk factors / Berta Moreno-Küstner
  • The impact of the economic crisis of 2008 on health and standard of livings in European countries using a quasi-experimental approach / Oznur Ozdamar and Eleftherios Giovanis
  • Crises and resilience in Madagascar : relationships with demographic and social dynamics / Michel Garenne.

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