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Economic crises : risk factors, management practices and social impacts /
This book provides new research on economic crises. Chapter One analyzes the relationships between economic downturns and marketing strategies, to provide a snapshot of all the marketing actions developed in a context of economic crisis, trying to give response to one relevant question: “Is the econ...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Nova Publishers,
[2017]
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| Colección: | Economic issues, problems and perspectives series.
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| Temas: | |
| Acceso en línea: | Texto completo |