Mastering the new media landscape : embrace the micromedia mindset /

This book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Henricks, Barbara Cave (Autor), Shelton, Rusty (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oakland, CA : Berrett-Koehler Publishers, Inc., [2016]
Edición:First edition.
Colección:BK business book.
Temas:
Internet in public relations.
Internet marketing.
Digital media.
Information technology > Social aspects.
Internet dans les relations publiques.
Marketing sur Internet.
Médias numériques.
Technologie de l'information > Aspect social.
BUSINESS & ECONOMICS > General.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Digital media
Information technology > Social aspects
Internet in public relations
Internet marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Welcome to the age of micromedia
  • Technology gives rise to new rules of communication
  • Understanding the opportunities in micromedia
  • Earned, rented, and owned
  • better together
  • Discoverability and the future of marketing
  • Online brand audit : getting your owned media infrastructure in shape
  • Blogs, bylines, and killer content : what you can learn from traditional media
  • The power of rented media
  • Getting the most out of rented media
  • Why the traditional, earned media still packs a punch
  • Take the stage :launch a speaking career
  • Futureproof your media strategy.

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