Mastering the new media landscape : embrace the micromedia mindset /
This book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message.
Clasificación: | Libro Electrónico |
---|---|
Autores principales: | Henricks, Barbara Cave (Autor), Shelton, Rusty (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Oakland, CA :
Berrett-Koehler Publishers, Inc.,
[2016]
|
Edición: | First edition. |
Colección: | BK business book.
|
Temas: | |
Acceso en línea: | Texto completo |
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