|
|
|
|
| LEADER |
00000cam a22000003i 4500 |
| 001 |
EBSCO_ocn962304080 |
| 003 |
OCoLC |
| 005 |
20231017213018.0 |
| 006 |
m o d |
| 007 |
cr cnu|||unuuu |
| 008 |
161109s2016 xx o 000 0 eng d |
| 040 |
|
|
|a N$T
|b eng
|e rda
|e pn
|c N$T
|d EBLCP
|d MERUC
|d N$T
|d IDB
|d YDX
|d OCLCQ
|d AGLDB
|d OCLCQ
|d S9I
|d STF
|d OCLCQ
|d K6U
|d OCLCQ
|d VLY
|d OCLCO
|d OCLCF
|d OCLCO
|d OCLCQ
|
| 019 |
|
|
|a 962392017
|
| 020 |
|
|
|a 9783960675228
|q (electronic bk.)
|
| 020 |
|
|
|a 3960675224
|q (electronic bk.)
|
| 020 |
|
|
|z 9783960670223
|
| 035 |
|
|
|a (OCoLC)962304080
|z (OCoLC)962392017
|
| 050 |
|
4 |
|a HF5415.32
|b .S365 2016eb
|
| 072 |
|
7 |
|a BUS
|x 041000
|2 bisacsh
|
| 072 |
|
7 |
|a BUS
|x 055000
|2 bisacsh
|
| 072 |
|
7 |
|a BUS
|x 059000
|2 bisacsh
|
| 082 |
0 |
4 |
|a 650
|
| 049 |
|
|
|a UAMI
|
| 100 |
1 |
|
|a Schoja, Viktoria.
|
| 245 |
1 |
0 |
|a Determining Consumer Behaviour in the Catering Industry. A Case Study Of Starbucks UK.
|
| 264 |
|
1 |
|a [Place of publication not identified] :
|b Diplomica Verlag GmbH :
|b Anchor Academic Publishing,
|c 2016.
|
| 300 |
|
|
|a 1 online resource
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 347 |
|
|
|a data file
|2 rda
|
| 588 |
0 |
|
|a Vendor-supplied metadata.
|
| 505 |
0 |
|
|a Determining Consumer Behaviour in the Catering Industry. A Case Study Of Starbucks UK; Acknowledgements; Table of Contents; Table of figures; Abstract; 1. Introduction; 1.1 The Purpose of this Research; 1.2 Structure of this Research; 1.3 Research Questions; 1.4 Research Objectives; 1.5 Company Background; 2. Literature Review; 2.1 Overview; 2.2 Relevant Literature; 2.2.1 Customer Satisfaction and Dissatisfaction; 2.2.2 Customer's Expectation; 2.2.3 Customer's Perception; 2.2.4 Consumer Behaviour Influences; 2.2.5 Consumer Decision Making.
|
| 505 |
8 |
|
|a 2.2.6 Previous Research on Consumer Behaviour within the Catering Industry2.2.7 Service Quality; 2.2.8 Conceptual Framework; 2.3 Conclusion of the Literature Review; 3. Research Methodology; 3.1 Overview; 3.2 Research Process; 3.3 Research Design; 3.3.1 Research Philosophy; 3.3.2 Research Approaches; 3.3.3 Types of Studies; 3.3.4 Research Strategies; 3.3.5 Time Horizons; 3.3.6 Techniques and Procedures; 3.4 Primary Data Collection Process; 3.4.1 Sampling; 3.5 Validity; 3.6 Reliability; 3.7 Generalizability; 3.8 Ethical Issues; 3.9 Limitations; 4. Findings, Interpretation and Discussion.
|
| 505 |
8 |
|
|a 4.1 Pilot Test Findings4.1.1 Negative Critique, Question 5; 4.1.2 Negative Critique, Questions 6-8; 4.1.3 Positive Critique; 4.2 Findings, Interpretation and Discussion; 4.2.1 General -- Questions 1-3; 4.2.2 Consumer Behaviour Service Quality -- Question 4; 4.2.3 Consumer Behaviour Decision Making -- Question 5; 4.2.4. Consumer Behaviour Taxes -- Question 5; 4.2.5 Starbucks -- Questions 6-9; 4.2.6 Association -- Question 9; 5. Conclusion; 5.1 Conclusion for the Researcher; 6. Recommendations; References; Appendices; Appendix 1 -- Questionnaire for the primary research.
|
| 505 |
8 |
|
|a Appendix 2 -- Findings from the primary researchAppendix 3 -- Ethics List.
|
| 590 |
|
|
|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
|
| 650 |
|
0 |
|a Consumer behavior.
|
| 650 |
|
6 |
|a Consommateurs
|x Comportement.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Reference.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Skills.
|2 bisacsh
|
| 650 |
|
7 |
|a Consumer behavior
|2 fast
|0 (OCoLC)fst00876238
|
| 856 |
4 |
0 |
|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1412492
|z Texto completo
|
| 938 |
|
|
|a EBL - Ebook Library
|b EBLB
|n EBL4741555
|
| 938 |
|
|
|a EBSCOhost
|b EBSC
|n 1412492
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 13257345
|
| 994 |
|
|
|a 92
|b IZTAP
|
