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EBSCO_ocn962304051 |
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|a Wenzl, Martin.
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|a The creation of RB Leipzig. Authentic identity or self-deception?.
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|a [Place of publication not identified] :
|b Diplomica Verlag GmbH :
|b Anchor Academic Publishing,
|c 2016.
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|a The creation of RB Leipzig. Authentic identity or self-deception?; ACKNOWLEDGEMENT; EXECUTIVE SUMMARY; TABLE OF CONTENTS; LIST OF ABBREVIATIONS; LIST OF FIGURES; LIST OF TABLES; 1 INTRODUCTION; 1.1 MOTIVATION; 1.2 PROBLEM STATEMENT; 1.3 OUTLINE OF THE STUDY; 2 SPORT SPONSORING; 2.1 CONCEPT AND DISTINCTION; 2.2 TESTIMONIALS; 2.3 SPONSORFIT; 2.4 EVENT MARKETING; 3 TEAM BRAND; 3.1 TYPES OF BRANDS; 3.2 GENERAL BRAND MANAGEMENT; 3.3 TEAM ASSOCIATION MANAGEMENT; 3.4 IDENTITY BASED TEAM BRAND MANAGEMENT; 4 FAN BEHAVIOUR; 4.1 SOCIAL IDENTITY THEORY; 4.2 ESTABLISHED TEAM IDENTIFICATION.
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| 505 |
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|a 4.3 NEW TEAM IDENTIFICATION4.4 TOOLS TO MEASURE IDENTITY; 5 RB LEIPZIG; 5.1 HISTORY AND VISION; 5.2 SPONSOR IMPACT; 5.3 RESEARCH DESIGN; 5.4 EXPECTED OUTCOME; 6 RESULTS; 6.1 FAN IDENTIFICATION; 6.2 MOTIVATION FOR SUPPORT; 6.3 BRAND TYPE; 6.4 IDENTITY OF ORIGIN; 7 DISCUSSION AND CONCLUSION; 7.1 LIMITATIONS AND FUTURE RESEARCH; 7.2 CONCLUSION AND INTERPRETATION; 7.3 IMPLICATIONS FOR MANAGEMENT; REFERENCES; APPENDIX 1 ; APPENDIX 2; APPENDIX 3.
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