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New ways of reaching out to end users. Retailing.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Diplomica Verlag GmbH : Anchor Academic Publishing,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- New ways of reaching out to end users. Retailing; Soziologie"Retailing"What it is.; CONTENTS; Foreword; CHAPTER ONE THE RETAIL INDUSTRY; THE GROWTH DRIVERS; EVOLUTION OF ORGANISED RETAILING; TECHNOLOGY IN RETAIL; 1. Customer interfacing systems; 2. Operation support systems; 3. Strategic decision support systems; Forward; CHAPTER TWO RETAILING SCENARIO IN INDIA; MAJOR TRENDS; RETAILING FORMATS IN INDIA; TRENDS IN RETAILING IN THE INDIAN CONTEXT; REGULATION IN THE INDIAN RETAIL INDUSTRY; GROWTH IN ORGANISED RETAILING; CONCLUSION; CHAPTER THREE LIFESTYLE RETAILING; LIFESTYLE RETAIL STORES.
- READY-MADE GARMENTSREADY-MADE GARMENT BETTING ON DOMESTIC MARKET; GARMENT RETAILING : A GROWING RETAIL SPACE; CHAPTER FOUR PRIVATE LABELS OR IN-HOUSELABELS IN RETAILING; PRIVATE LABELS OR IN-HOUSE LABELS IN RETAILING; WHAT ARE PRIVATE LABEL PRODUCTS?; PRIVATE LABEL RETAILERS IN INDIA; RECENT LAUNCHES OF PRIVATE LABELS; THE PROS AND CONS OF USING A PRIVATE LABEL; IMPORTANCE OF PRIVATE LABELS; CHAPTER FIVE PROGRESS IN PRIVATE LABELLING OF DOMESTIC INDUSTRIES; PROGRESS IN PRIVATE LABELLING: THE INDIAN SCENARIO; CHAPTER SIX ANALYTICAL STUDY OFINDUSTRY; ANALYTICAL STUDY OF RETAILING.
- I. STRUCTURAL ANALYSIS OF RETAILING INDUSTRY :MICHEAL PORTER'S FIVE FORCE ANALYSIS2. INTENSITY OF RIVALRY AMONG THE EXISTING FIRMS:; 3. FEAR OF SUBSTITUTES; 4. SUPPLIERS' COMMAND; 5. BUYERS' COMMAND; SEPT ANALYSIS; 1. Social (Socio-Cultural) Environment; 2. Economic Environment; 3. Political Environment; 4. Technological Environment; 5. Legal Environment; CHAPTER SEVEN REASEARCH ON LIFESTYLE RETAILING; A RESEARCH ON LIFESTYLE STORES; CHAPTER EIGHT SWOT ANALYSIS OF PANTALOONS & WESTSIDE; SWOT ANALYSIS OF WESTSIDE & PANTALOONS; CHAPTER NINE RESEARCH
- ANALYSED; RESEARCH FINDINGS & ANALYSIS.
- I. PREFERENCE OF STORE TAG ON GARMENTSII. PREFERENCE OF A LIFESTYLE STORE: A COMPARISION BETWEEN WESTSIDE AND PANTALOONS; III. TEST OF LOYALTY TOWARDS PANTALOONS OR WESTSIDE; IV. RANKING VARIOUS LIFESTYLE STORE IN THE AHMEDABAD CITY; V. PERCEPTUAL MAPPING OF THE VARIOUS LIFESTYLE STORES; VI. THE PARAMETERS IMPORTANT FOR THE CONSUMERS FOR ANY RETAIL OUTLET; VII. FACTORS IMPORTANT WHILE SELECTING A GARMENT; VIII. ADDITIONAL SRVICES AT ANY LIFESTYLE OUTLET; IX. PREFERENCE OF ARRANGEMENT OF CLOTHES ON SHELVES; X. THE MOST PREFERRED CATEGORY; CHAPTER TEN A LOOK AT HORIZONS OFRETAILING.
- A LOOK AT HORIZONS OF RETAILINGCONCLUSION CONCLUSION & RECOMMENDATIONS; ANNEXURE.