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Linguanomics : What is the Market Potential of Multilingualism? /
Globalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. Linguanomics explains this multilingualism in a material, economic and cultural sense. What is the effect of this multilingualism on society, organizations and individuals? Wha...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Bloomsbury Publishing,
2017.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Title Page; Copyright Page; Contents; Acknowledgements; Setting the Scene; Chapter 1 Trading across cultures: Then and now ; Early trade and transportation ; Markets and communication ; Territory, entrepreneurship, production ; Demand, supply, resources ; Chapter 2 Economic aspects of languages today ; Calculating language choices ; An economics perspective ; Modelling multilingualism ; Balancing language choices ; Language diversity economics ; Chapter 3 Managing multilingualism ; Lessons from failures.
- Bridging across languages Investing in human capital ; Harnessing mobile resources ; Chapter 4 Is learning another language worth it? ; Market incentives ; Language beliefs ; Language choices ; Employment prospects ; Chapter 5 Languages in the marketplace ; Multilingual workplace practices ; Language services markets ; Language teaching industry ; Heritage and language tourism ; New languages, new markets ; Afterword; Notes; Glossary; References; Index.