Cargando…
Law & advertising : a guide to current legal issues /
In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham :
Rowman & Littlefield,
[2017]
|
| Edición: | Fourth edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn961098759 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 161021s2017 mdu ob 001 0 eng | ||
| 010 | |a 2016048686 | ||
| 040 | |a DLC |b eng |e rda |e pn |c DLC |d OCLCF |d N$T |d IDEBK |d EBLCP |d YDX |d CUS |d UKAHL |d UKMGB |d DLC |d OCLCO |d K6U |d OCLCQ |d INARC | ||
| 015 | |a GBB711455 |2 bnb | ||
| 016 | 7 | |a 018189510 |2 Uk | |
| 019 | |a 973115871 |a 973301656 |a 973371065 |a 973541815 |a 973767418 |a 973795755 |a 1100699365 | ||
| 020 | |a 9781442244894 |q (electronic) | ||
| 020 | |a 1442244895 | ||
| 020 | |z 9781442244887 |q (cloth ; |q alk. paper) | ||
| 020 | |z 1442244887 | ||
| 029 | 1 | |a AU@ |b 000058878247 | |
| 029 | 1 | |a UKMGB |b 018189510 | |
| 035 | |a (OCoLC)961098759 |z (OCoLC)973115871 |z (OCoLC)973301656 |z (OCoLC)973371065 |z (OCoLC)973541815 |z (OCoLC)973767418 |z (OCoLC)973795755 |z (OCoLC)1100699365 | ||
| 037 | |a 9781442244894 |b Ingram Content Group | ||
| 042 | |a pcc | ||
| 043 | |a n-us--- | ||
| 050 | 0 | 0 | |a KF1614 |
| 072 | 7 | |a LAW |x 068000 |2 bisacsh | |
| 082 | 0 | 0 | |a 343.7308/2 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Fueroghne, Dean Keith, |e author. | |
| 245 | 1 | 0 | |a Law & advertising : |b a guide to current legal issues / |c Dean K. Fueroghne. |
| 250 | |a Fourth edition. | ||
| 264 | 1 | |a Lanham : |b Rowman & Littlefield, |c [2017] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher; resource not viewed. | |
| 505 | 0 | |a Cover; Half-title; Title; Foreword; Preface; 1 An Overview of Advertising Regulation; The Earliest Advertising Regulation; The Postal Fraud Laws; Presidential Portraits and Home Remedies; The Advertising Landscape; What Constitutes Advertising?; Who Regulates Advertising?; Ethics and Advertising; The Creation of the Federal Trade Commission; The Long Arm of the FTC; Disclosure of Information; Unfairness Violations; Crime and Punishment: Deceptive Advertising; Comparative Advertising; Advertising Industry Self-Regulation; Forum to Challenge Deceptive Marketing; Media Regulation | |
| 505 | 8 | |a David versus Goliath: Consumer ActionAdvertising's Role in Products Liability; Other Areas of Law that Affect Advertising; Commercial Speech under the First Amendment; Determining Commercial or Noncommercial Speech under the First Amendment; The First Amendment Public Forum, and Prior Restraint Issues; The First Amendment and Advancing Government Interests; The Narrowing Bridge between Advertising and Editorial Content; Part I The General Landscape of Laws Relating to Advertising; 2 The Federal Trade Commission's Role in Advertising Regulation; The Federal Trade Commission | |
| 505 | 8 | |a The Reasoning behind the FTC Act and the Wheeler-Lea AmendmentsThe FTC's Regulation of Advertising; Deceptiveness of an Advertisement; The Materiality Requirement; The Evolution of the "Reasonable Man" Standard; The Ignorant Man Standard; Moving Back to the Reasonable Man Standard; Reasonable Basis Rule; Susceptibility of the Audience; Ads Directed at a Specific Audience; The Issue of Net Impression; Distortion of Facts; The Use of Visual Distortion; Unfairness Policy of the FTC; FTC Statement of Policy on the Scope of the Consumer Unfairness Jurisdiction; FTC Act Amendments of 1994 | |
| 505 | 8 | |a Definition of Unfair Act or PracticeRulemaking Based on Unfairness; Restricting Nondeceptive Truthful Advertising; The Issue of Puffery; Legal Interpretation of Puffery; 3 Specific Forms of Concern under the Federal Trade Commission Act; Untruth and Deception; Fantasy Claims; Literally False Advertising; A Thin Case; An Itchy Treatment; A Case to Clean the Air; Somebody Stop Me; Using Qualifying Language to Overcome Deception; Visibility of a Qualifying Statement; Prior Knowledge of a False Statement; Claims of Uniqueness; Performance Claims; Substantiation of Performance Claims | |
| 505 | 8 | |a Requirements of SubstantiationDeception by Implication or Inference; Innuendo that Creates Deception; Implication that Creates Deception; The Personal Computer Guarantee; Use of Technical Language and Vagueness; Use of a Foreign Language; Deception by Implying a Technical Term; Deception through Technical Language; The Dream Vacation; Deceptive Truth; Rules for Specific Product and Service Advertising; FTC Industry Guidelines; Advertising Price Issues; The Use of the Word "Free"; Comparative Pricing and "Sale" Terminology; Advertising Manufacturer's Suggested Retail or List Prices | |
| 520 | |a In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Advertising laws |z United States. | |
| 650 | 7 | |a LAW |x Military. |2 bisacsh | |
| 650 | 7 | |a Advertising laws. |2 fast |0 (OCoLC)fst00797864 | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 776 | 0 | 8 | |i Print version: |a Fueroghne, Dean Keith. |t Law and advertising. |b Fourth edition. |d Lanham, Maryland : Rowman & Littlefield, 2017 |z 9781442244887 |w (DLC) 2016048444 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1469017 |z Texto completo |
| 938 | |a Internet Archive |b INAR |n lawadvertisinggu0000fuer | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH31907913 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL4805243 | ||
| 938 | |a EBSCOhost |b EBSC |n 1469017 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis36753239 | ||
| 938 | |a YBP Library Services |b YANK |n 13506691 | ||
| 994 | |a 92 |b IZTAP | ||