A Rothstein Publishing Collection eBook : the Manager's Guide to Handling the Media in Crisis : Saying & Doing the Right Thing When It Matters Most.

Attracting media attention is surprisingly easy -- you just don't want it to be the wrong kind! If an event causes the phone to ring and TV cameras to appear in your lobby, you need confidence that the people who happen to be at your worksite that day are prepared. Not a problem if everyone - e...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: James E. Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, BEPS Emeritus; Kristen Noakes-Fr
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Brooksfield, UNITED STATES : Rothstein Publishing, 2016-08-02 00:00:00.0.
Temas:
Mass media.
Médias.
mass media.
PSYCHOLOGY > Social Psychology.
Mass media
Acceso en línea:Texto completo
Descripción
Sumario:Attracting media attention is surprisingly easy -- you just don't want it to be the wrong kind! If an event causes the phone to ring and TV cameras to appear in your lobby, you need confidence that the people who happen to be at your worksite that day are prepared. Not a problem if everyone - executives, PR, managers, and employees - is familiar with Jim Lukaszewski's sure-fire methods for handling the media.
Descripción Física:1 online resource (141)
ISBN:1944480293
9781944480295

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