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EBSCO_ocn958107685 |
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OCoLC |
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20231017213018.0 |
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m o d |
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150220r20152006enka ob 001 0 eng d |
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|a 1354541400
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|a 9781315705118
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|q PDF)
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|a 1315705117
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|a 1317472861
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|z 9780765616999
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|a 10.4324/9781315705118
|2 doi
|
| 029 |
1 |
|
|a AU@
|b 000067912448
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| 035 |
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|a (OCoLC)958107685
|z (OCoLC)1082244972
|z (OCoLC)1354541400
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|a HF5415
|b .D64 2015
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1 |
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|a 658.8
|b D653
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0 |
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|a 658.8
|b D653
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| 049 |
|
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|a UAMI
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| 245 |
0 |
0 |
|a Does marketing need reform? :
|b fresh perspectives on the future /
|c Jagdish N. Sheth, Rajendra S. Sisodia, editors.
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| 260 |
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|a Abingdon, Oxon :
|b Routledge,
|c 2015.
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| 300 |
|
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|a 1 online resource (vii, 352 pages) :
|b illustrations
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| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 500 |
|
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|a Originally published 2006 by M.E. Sharpe.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a pt. 1. Mirror, mirror on the wall : marketing's image, excess, and resistance problems -- pt. 2. Are marketing's problems self-correcting? -- pt. 3. Rethinking marketing's sacred cows -- pt. 4. Adjusting to marketing's changing context -- pt. 5. Marketing and its stakeholders -- pt. 6. Academia, heal thyself : reforming marketing scholarship and education -- pt. 7. A new mission for marketing.
|
| 590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
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0 |
|a Marketing.
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| 650 |
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6 |
|a Marketing.
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| 650 |
|
7 |
|a marketing.
|2 aat
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| 650 |
|
7 |
|a Marketing
|2 fast
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| 700 |
1 |
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|a Sheth, Jagdish N.
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| 700 |
1 |
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|a Sisodia, Rajendra.
|
| 776 |
1 |
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|z 9780765616982
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|z Texto completo
|
| 936 |
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|a BATCHLOAD
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| 938 |
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|a Taylor & Francis
|b TAFR
|n 9781315705118
|
| 994 |
|
|
|a 92
|b IZTAP
|
