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Virtual social identity and consumer behavior /
How can corporate America effectively target the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in the field presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, a...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
2015.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 024 | 7 | |a 10.4324/9781315698342 |2 doi | |
| 035 | |a (OCoLC)958107232 |z (OCoLC)1082244815 |z (OCoLC)1290071895 |z (OCoLC)1300439157 | ||
| 050 | 4 | |a HM753 |b .V57 2015 | |
| 082 | 1 | 4 | |a 306.3 |b V819 |
| 082 | 0 | 4 | |a 306.3 |b V819 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Virtual social identity and consumer behavior / |c Natalie T. Wood and Michael R. Solomon, editors. |
| 260 | |a London ; |a New York : |b Routledge, |c 2015. | ||
| 300 | |a 1 online resource (xv, 230 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a "SCP, Society for Consumer Psychology." | ||
| 500 | |a "First published 2009 by M.E. Sharpe"--Title page verso | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. The virtual experience -- pt. 2. Consumer behavior in virtual worlds -- pt. 3. Avatar creation and appearance -- pt. 4. Person perceptions in virtual worlds. | |
| 520 | |a How can corporate America effectively target the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in the field presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Group identity. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Virtual reality. | |
| 650 | 2 | |a Social Identification | |
| 650 | 2 | |a Virtual Reality | |
| 650 | 6 | |a Identité collective. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Réalité virtuelle. | |
| 650 | 7 | |a group identity. |2 aat | |
| 650 | 7 | |a virtual reality. |2 aat | |
| 650 | 7 | |a Consumer behavior. |2 fast |0 (OCoLC)fst00876238 | |
| 650 | 7 | |a Group identity. |2 fast |0 (OCoLC)fst00948442 | |
| 650 | 7 | |a Virtual reality. |2 fast |0 (OCoLC)fst01167688 | |
| 700 | 1 | |a Wood, Natalie T., |d 1970- | |
| 700 | 1 | |a Solomon, Michael R. | |
| 776 | 1 | |z 9780765623959 |z 9780765623966 | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=316411 |z Texto completo |
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| 938 | |a Taylor & Francis |b TAFR |n 9781315698342 | ||
| 994 | |a 92 |b IZTAP | ||